Every rupee needs a right direction.
There are thousands of funds and hundreds of policies — and plenty of people ready to sell you the wrong one. JS Trivedi helps families across Gujarat, India and abroad choose the few that truly fit their goals, then stays with them for years.

Six services. Each has its own full page.
Tap any card to open a complete guide — every type, the pros and cons, the latest rules, calculators and the questions people actually ask.
Mutual Funds & SIP
Grow wealth for your goals with the right mix of funds.
- Every fund type: pros & cons
- New 2026 SEBI categories
- SIP, step-up & lumpsum calculator
- Tax on mutual funds
Life Insurance
Make sure your family's life goes on, even without you.
- How much cover you really need
- Term, ULIP, savings, pension
- Riders worth adding
- Zero GST since Sept 2025
Health Insurance
Keep one hospital bill from wiping out years of savings.
- Floater, senior, super top-up
- Policy words in plain English
- IRDAI's new faster-claim rules
- Help when you claim
Loan against Mutual Funds
Need money urgently? Borrow — don't break your investments.
- Units stay invested
- Sell vs loan vs personal loan
- RBI's 2026 rules
- Interest calculator
Personal Accident Insurance
Money for your family if an accident takes your life or your income.
- Death & disability cover
- Income while you can't work
- Low cost, any job
- Works with your term plan
SIF — Specialized Investment Fund
SEBI's new fund category, between mutual funds and PMS.
- From ₹10 lakh per investor
- 7 long-short strategies
- Who it suits, who it doesn't
- NISM-certified guidance
Is your KYC ready to invest?
Before any SIP or lumpsum, your KYC must be in order. Check it yourself in a minute — you only need your PAN.
Opens the official CVL KRA website in a new tab. We never see your PAN.
India is investing like never before. Choosing has never been harder.
More families start a SIP every month — and every one of them faces the same wall of choices. That is exactly where a person you can call makes the difference.
Sources: AMFI monthly note, September 2026 (AUM, SIP inflow, SIP accounts) · SEBI circular on scheme categorisation, 26 Feb 2026 (categories).
Confusion costs money. Clarity makes it.
Most losses don't come from the market. They come from the wrong product, bought at the wrong time, for the wrong reason.
Swipe sideways to see both columns
| Category | Self / Online Researchના આધારે | JS Trivediના Support સાથે |
|---|---|---|
| Mutual Funds | ઘણા Fundsમાંથી તમારા Goalને અનુકૂળ વિકલ્પ શોધવો પડે. | તમારા Goal, સમયગાળા અને Risk પ્રમાણે વિકલ્પોની સરળ સમજણ. |
| Health Insurance | Coverage, waiting period, exclusions અને Claimની શરતો જાતે સમજવી પડે. | Policyમાં શું આવરી લેવાય છે અને શું નહીં, તેની સ્પષ્ટ સમજણ. |
| Personal Accident Insurance | Cover અને Policy Termsની જાતે સરખામણી કરવી પડે. | તમારી જરૂરિયાત પ્રમાણે Cover અને Termsની સમજણ. |
| Term / Life Insurance | Cover, Premium અને Policy Terms જાતે તપાસવા પડે. | પરિવારની જરૂરિયાત પ્રમાણે વિકલ્પોની સરળ સમજણ. |
| Loan Against Mutual Funds | Interest, Pledge, Repayment અને Riskની શરતો જાતે સમજવી પડે. | Charges, Terms & Conditions અને Risk તમારી જરૂરિયાત પ્રમાણે સમજાવશે. |
JS Trivediના Support સાથે, તમારા Personal Goals અને Financial Planningને ધ્યાનમાં રાખીને દરેક બાબતની સંપૂર્ણ અને સરળ સમજણ મળશે.
Five honest steps — and then we stay.
Listen
Your income, family, loans, goals and how you feel about risk. No forms first — a conversation.
Protect
Term and health cover sized to your family before a single rupee is invested.
Plan
Each goal gets a horizon and a fund type: emergency, child's education, home, retirement.
Invest
A small set of funds, SIPs set on the right date, paperwork and KYC done with you.
Review
A yearly check-up, step-ups when income grows, and a call whenever markets get loud.
SIP calculator
See what ₹500 to ₹2 lakh a month can grow into — with step-up and lumpsum modes.
Open calculator →
Policy words decoded
Room-rent limit, co-pay, waiting period, sub-limits — the nine words that decide your health claim.
Read the words →
Fund type explorer
Equity, debt, hybrid, life cycle, index, gold — what each does and who it suits.
Explore fund types →

One name you can call — for years.
JS Trivedi is an AMFI-registered Mutual Fund Distributor. Today 500+ families trust him with their SIPs, insurance and loans — in Gujarat, across India and abroad, entirely online when needed.
Not sure where to start?
Send one message. Tell us your goal — we'll tell you honestly what fits, what doesn't, and why.